What You Must Know About the Trendiest Responsive Website Designing Ideas

The beautiful beach city Tampa is emerging as the next tech hub of Florida with its web design start-ups, which can surprise the world with their breakthrough ideas. The online space is a unique environment, which is continuously evolving. And with this point in focus experts from the top responsive web design companies in Tampa have shared some of their super trendy ideas for 2017 and onward.

Embrace Virtual Reality

The virtual reality already amazed the gadget world last year. This year it is going to have a significant impact on the responsive sites too. A recent study revealed that interactive 360-degree video tours and life event filming enhance engagement, and increase the conversion rate more than three times than their traditional counterparts and improve the repeated view rate by 30 percent, which makes it a rewarding option for the web marketers.

Add Premium GIFs and Animations to Static Pages

Incorporating high-quality animations and GIFs is another proven way to get attention from visitors for a longer time. The static pages often appear dull and thus have higher bounce rates. Studies suggest running animations loops in these pages can hold visitors for 2 minutes on an average which is significantly higher than the usual 8 seconds span. For responsive sites, the experts recommend using Scalable Vector Graphics as it is resolution independent and facilitates you to adjust the complex images with just one code.

Make the User Interface (UI) Conversational

This year a large number of brands will adapt conversational interfaces for their sites. Such interfaces improve the retention and conversion rates along with repeated traffic, which in turn allows businesses to improve their bottom line. The conversational UI lets organizations to implement a 24/7 model without increasing the overhead cost for enhancing user engagement.

Be Minimalistic

Minimalistic design is going to be another big topic for the upcoming days. The most noticeable effect of this designing approach is—faster loading speed. Recent research shows 40 percent of the visitors immediately leave the sites, which take more than three seconds to load. It means you are likely to retain more visitors by being minimal.

Grids and wireframes are the two common minimalistic design elements for responsive sites as they provide users with the same experience on mobile and desktop. In addition, you can eliminate the pop-ups too for keeping the site simple.

Opt For Long Scrolling Site

The website visitors usually have a short attention span. It can be even shorter if the reading becomes time-consuming. Thus, the long scrolling screen is being considered as the future of responsive web design as it enables visitors to go through the information on a page uninterruptedly. Moreover, it reduces the need for cutting down or shrinking any of the elements and keeps the site visually aesthetic, which is another bonus. Finally, scrolling is a quite natural movement for touch screen device users, which make these sites a perfect fit for latest mobile devices.

Enhanced visitor experience is at the center of all recent designing trends. Also, the professionals offering responsive web design in Tampa advice not to overlook the need for enhancing the visual appeal of the site with videos, GIFs, and animations to attract visitors.

Does Responsive Web Design Improve Conversions?

Internet access has become possible from numerous devices with varying browsers, resolutions, and screen widths. Companies do not have the time to create multiple versions of the same website for different devices. But if they don’t, they might lose out on valuable web presence. Nowadays, when users come across a site that is not mobile-friendly, they leave quickly. This is why savvy marketers and designers have encouraged responsive web design in Florida and other places due to its capacity for a seamless browsing experience. Let’s find out how responsive web design is responsible for more conversions.

Converting Digital Buyers

According to a comScore report titled 2016 US Cross-Platform Future in Focus, mobile now represents a whopping 65 percent of digital media time, while the desktop is fast being reduced to a secondary touch point for many digital users. In fact, 71 percent of all consumers now use mobile devices for searching various products on the Internet while 27 percent have used their devices at some point to buy products, and will continue to do so in future. Thus, it is no longer an option whether a company has a design that caters to this new and fast-growing audience; it is a must.

Role of Responsive Design in User Conversion

Mobile shopping used to be a pain for users as it took a long time for pages to load. Responsive design changed all of this really fast. It is no longer problematic for businesses to transform a shopping experience into a quick and efficient one. Various companies have found success after they shifted to a responsive web design. This is mainly due to the simple logic – if a company lacks a design that easily adapts to the requirements of different devices, the conversion rate from mobile users is going to remain mostly stagnant. Following are a few other things a responsive web design brings onboard:

Speed

What really sets responsive web design apart from other available alternatives is the capacity to seamlessly and easily adapt to any device. This allows for the optimization of user experience and ensures that buyers get a great browsing experience, irrespective of the kind of device they are using. Responsive web design does not require redirection, which leads to reduced load times. Thus, users who search for items online can locate it easily.

Google-Friendly
Any business that wants to be found in the online world needs Google’s love, and a responsive design makes getting that easier. Since a responsive design uses a single URL and HTML and allows a website to fit according to the requirement of a particular device, Google can index it easily. As a result, the website enjoys a higher rank, which naturally translates into greater visibility and potentially more clients.

If you do not want to lose out on your web presence against a more progressive competitor, then you should start providing your buyers with an excellent mobile experience. What’s more, from a small business in Florida to a bigger Fortune 500 company, a responsive web design is for everyone.  Outdated websites are never good to catch user attention, especially when there are millions of others offering similar kinds of products and services.

Responsive Web Design Allows For Better Conversions

You can access the Internet from numerous devices with different browsers, resolutions, and screen widths. All web design companies in the US may not have the time to create multiple versions of the same website for different devices. But if they don’t, they might lose out on valuable web presence. Responsive web design agencies in Florida, for instance, are trying their level best to enhance user experience and help clients get more leads or conversions through mobile-optimized design. That’s because if users come across a site which is not mobile-friendly, they leave quickly it for another that provides an enhanced experience. This is why savvy marketers and designers have encouraged responsive web design in Florida and other US places due to its capacity for a seamless browsing experience. Let’s find out how responsive web design is responsible for more conversions.

Converting Digital Buyers

According to comScore, a global media measurement and analytics firm based out of US, mobile now is the primary growth driver, representing a whopping 65 percent of digital media time, while the desktop is fast being reduced to a secondary touch point for many digital users in the US. In fact, 71 percent of customers now use mobile devices for searching various products on the Internet, while 27 percent have used their smartphones at some point to buy products, and will continue to do so in future. Thus, it is no longer an option whether a company has a design that caters to this new and fast-growing mobile audience; it is a must.

Role of Responsive Design in User Conversion

Mobile shopping used to be a pain experience for users as it took a long time for the pages to load. Responsive design changed all of this really fast. It is no longer problematic for businesses to transform the shopping experience into a quick and efficient one. Various companies have found success after they shifted to a responsive web design. This is mainly due to the simple premise – if a company lacks a design that easily adapts to the requirements of different devices, the conversion rate from mobile users is going to remain mostly stagnant.

Speed

What sets responsive web design apart from other alternatives available to businesses is the capacity to seamlessly and easily adapt to any device. This allows for the optimization of the user experience and ensures that buyers get a great browsing experience, irrespective of the kind of device they are using, such as tablets, smartphones, or laptops. Responsive web design does not require redirection, which leads to reduced page load times. Thus, users who search for items online will be able to locate it easily.

Design

Responsive web design allows small business owners a chance to use various resources for transforming their old, boring web design into something that is trendy, eye-catching and provides a mobile-ready solution to the visitors. There is no need to spend your marketing dollars for a complete redesign. Instead, you can choose a responsive theme without breaking your bank.

If you do not want to lose out on your web presence against a more progressive competitor, then it is time that you start providing your buyers with an excellent mobile experience. Places like Florida have already embraced responsive web design, and you should too. Responsive design should be your mantra if you want more conversions from your website.

3 Main Principles Of Responsive Web Design

Web design has always been the essence of any successful marketing campaign. Whether it is the landing page of your website or a multi-product e-commerce store, it is the design that counts. Responsive web design (RWD) companies in Tampa, Florida are, therefore, embracing the latest trends and making every effort to stay ahead of their competitors. They are giving their best shot to improve user experience and help clients get more business through good design. Your website should be viewable on all devices such as desktops, laptops, smartphones, and tablets. No matter how high your site ranks in the search engine results pages (SERPs) or how much marketing dollars you spend, poor design will never convert. So, what does it take to create an RWD that converts? Here are three basic principles of RWD that you must follow:

1. Smooth Navigation

Your mobile visitors must easily find the information they are looking for, and this is possible when your website has super-easy navigation elements like menus, bars, and buttons. You need to understand how navigational elements differ from one device to the other. Smartphone screens are getting bigger with time, and therefore the touch screens of these phones require smooth website navigation for enhanced browsing experience. The same rule applies to a computer and a tablet.

2. The Design Flow

With a smaller device screen, your site’s content will fill more vertical space and anything below goes down. This is known as the flow. It may be a little difficult to understand initially, especially if you are familiar with points and pixels. However, it will start to make sense once you get the hang of it.

3. Min and Max Values

If the content fills the entire width of a mobile screen or tablet, it looks great. However, if the same content takes up the whole width of your laptop screen, it will neither look right nor make sense. This is where the importance of min and max values comes into play.

Be it a small business in Tampa, Florida or a big corporation that operates worldwide, embracing responsive web design should be the mantra if a company wants to enjoy improved conversions. Make your website more adaptive to device screens and design it to enhance user experience.

Is Responsive Design The New Mantra Of Business Success?

Responsive web design (RWD) is big in Tampa, Florida, as it is in the other parts of the US. Ever wondered, why are your competitors taking so much interest in the model? Have you ever considered giving a 'responsive' twist to your own business website? If you haven't yet, you should. And NOW. Read on to know why.

What is Responsive Web Design?

It's not that only software startups or tech firms need to invest in online presence. Whether you are a popular beach-side bistro or a startup hoping to capitalize on the Tampa Bay area's budding medical tourism industry, taking your brand online is an absolute necessity. You will need to develop a digital marketing strategy to gain that exposure. And your website is central to that strategy. It acts as a digital brochure providing an in-depth description of your services and products and other information about your business. At a timewhen more than 50 percent of users access websites through their smartphones, building a traditional website is not sufficient. Businesses, both established and start-ups, have to take on the challenge of making this information available on the go, from a plethora of connected devices. And RWD enables businessmen to provide a 'hand-held website' to their customers.

So how RWD does help? A traditional website design that looks great on a desktop may not fit into a mobile screen. Users have to constantly move the screen and zoom in and out in their attempt to navigating the site. Most of your visitors won't take this trouble and would instead hop on to the next available choice (and that would certainly be your closest competition). RWD is a design concept that offers a comfortable browsing experience to your visitors.

RWD and Your Business

RWD enables the website to 'adjust' to the device in use so that the user can comfortably browse through the pages. However, this is the primary, but not the only purpose. It also allows for changing site layout dynamically. For example, you can make the call-to-action appear on top of the site to make your visitors see your offer right after opening the page. It also helps you to leave out certain information that you do not consider important for your mobile audience. All these play a key role in boosting sales conversions.

In our hyper-connected world, the right website will quickly yield dividends for any organization, be it a big name in its niche or a fledging business. Your business in Tampa (Florida) needs responsive web design in order to appeal to its target. Believe us, the growth resulting from this change will be well worth your money spent.