Is Responsive Design The New Mantra Of Business Success?

Responsive web design (RWD) is big in Tampa, Florida, as it is in the other parts of the US. Ever wondered, why are your competitors taking so much interest in the model? Have you ever considered giving a 'responsive' twist to your own business website? If you haven't yet, you should. And NOW. Read on to know why.

What is Responsive Web Design?

It's not that only software startups or tech firms need to invest in online presence. Whether you are a popular beach-side bistro or a startup hoping to capitalize on the Tampa Bay area's budding medical tourism industry, taking your brand online is an absolute necessity. You will need to develop a digital marketing strategy to gain that exposure. And your website is central to that strategy. It acts as a digital brochure providing an in-depth description of your services and products and other information about your business. At a timewhen more than 50 percent of users access websites through their smartphones, building a traditional website is not sufficient. Businesses, both established and start-ups, have to take on the challenge of making this information available on the go, from a plethora of connected devices. And RWD enables businessmen to provide a 'hand-held website' to their customers.

So how RWD does help? A traditional website design that looks great on a desktop may not fit into a mobile screen. Users have to constantly move the screen and zoom in and out in their attempt to navigating the site. Most of your visitors won't take this trouble and would instead hop on to the next available choice (and that would certainly be your closest competition). RWD is a design concept that offers a comfortable browsing experience to your visitors.

RWD and Your Business

RWD enables the website to 'adjust' to the device in use so that the user can comfortably browse through the pages. However, this is the primary, but not the only purpose. It also allows for changing site layout dynamically. For example, you can make the call-to-action appear on top of the site to make your visitors see your offer right after opening the page. It also helps you to leave out certain information that you do not consider important for your mobile audience. All these play a key role in boosting sales conversions.

In our hyper-connected world, the right website will quickly yield dividends for any organization, be it a big name in its niche or a fledging business. Your business in Tampa (Florida) needs responsive web design in order to appeal to its target. Believe us, the growth resulting from this change will be well worth your money spent.

Choosing The Right Technology For Your Web Application

Every day a host of new startups begin their – hopefully long – journey in Florida. Some have the backing of good venture capital, some don’t. Some boast top technological knowhow, some do not. But the majority of them share one common trait – all of them have to manage with a limited human resource. Only a few companies can afford to start their maiden venture with a big team. So what about the rest? They simply have to leverage technology to overcome this lacuna. Now there is a problem – most of the enterprise tools and applications have been developed with the big establishments in mind, and hence are not suitable for the start-ups. And therefore, these new players have no choice left but to use customized tools and apps programmed to meet their specific business needs. And with this, web application development has taken a new, interesting turn in Florida.

Developing your own tools and applications is rife with their own unique challenges, but you must undertake it. You need to choose the right technology to implement the right solution. Here is how to proceed:

Understand Your Requirements

Evaluate your ultimate business goals. Write down exactly how you expect this application to help you achieve that. Also identify your business' problem areas that you want to overcome with this solution.

Break Down Your Requirements in Small Modules

Divide your application requirements into modules based on business logic. Forget about implementation at this phase.

Identify the Solution Type That Best Suits Your Requirements

Now that you have a clear idea about your requirement, plan the core modules of your solution. This, in turn, will give you a clear idea of exactly what type of application you need. For example, if you have a predominantly market or product specific requirement, you surely need an e-commerce application. However, if your primary requirements are related to content delivery, then what you need is a good content management system (CMS) application.

Web applications can help start-ups overcome a lot of business hurdles in a competitive business space. With more and more start-ups turning to technologies to manage their day to day operations, web application development is big in Florida. Do you think a customized app can be the answer to your business management needs? Then get your own application built from the scratch. But make sure to partner with a trusted name in the market.