Is Responsive Design The New Mantra Of Business Success?

Responsive web design (RWD) is big in Tampa, Florida, as it is in the other parts of the US. Ever wondered, why are your competitors taking so much interest in the model? Have you ever considered giving a 'responsive' twist to your own business website? If you haven't yet, you should. And NOW. Read on to know why.

What is Responsive Web Design?

It's not that only software startups or tech firms need to invest in online presence. Whether you are a popular beach-side bistro or a startup hoping to capitalize on the Tampa Bay area's budding medical tourism industry, taking your brand online is an absolute necessity. You will need to develop a digital marketing strategy to gain that exposure. And your website is central to that strategy. It acts as a digital brochure providing an in-depth description of your services and products and other information about your business. At a timewhen more than 50 percent of users access websites through their smartphones, building a traditional website is not sufficient. Businesses, both established and start-ups, have to take on the challenge of making this information available on the go, from a plethora of connected devices. And RWD enables businessmen to provide a 'hand-held website' to their customers.

So how RWD does help? A traditional website design that looks great on a desktop may not fit into a mobile screen. Users have to constantly move the screen and zoom in and out in their attempt to navigating the site. Most of your visitors won't take this trouble and would instead hop on to the next available choice (and that would certainly be your closest competition). RWD is a design concept that offers a comfortable browsing experience to your visitors.

RWD and Your Business

RWD enables the website to 'adjust' to the device in use so that the user can comfortably browse through the pages. However, this is the primary, but not the only purpose. It also allows for changing site layout dynamically. For example, you can make the call-to-action appear on top of the site to make your visitors see your offer right after opening the page. It also helps you to leave out certain information that you do not consider important for your mobile audience. All these play a key role in boosting sales conversions.

In our hyper-connected world, the right website will quickly yield dividends for any organization, be it a big name in its niche or a fledging business. Your business in Tampa (Florida) needs responsive web design in order to appeal to its target. Believe us, the growth resulting from this change will be well worth your money spent.