Does Responsive Web Design Improve Conversions?

Internet access has become possible from numerous devices with varying browsers, resolutions, and screen widths. Companies do not have the time to create multiple versions of the same website for different devices. But if they don’t, they might lose out on valuable web presence. Nowadays, when users come across a site that is not mobile-friendly, they leave quickly. This is why savvy marketers and designers have encouraged responsive web design in Florida and other places due to its capacity for a seamless browsing experience. Let’s find out how responsive web design is responsible for more conversions.

Converting Digital Buyers

According to a comScore report titled 2016 US Cross-Platform Future in Focus, mobile now represents a whopping 65 percent of digital media time, while the desktop is fast being reduced to a secondary touch point for many digital users. In fact, 71 percent of all consumers now use mobile devices for searching various products on the Internet while 27 percent have used their devices at some point to buy products, and will continue to do so in future. Thus, it is no longer an option whether a company has a design that caters to this new and fast-growing audience; it is a must.

Role of Responsive Design in User Conversion

Mobile shopping used to be a pain for users as it took a long time for pages to load. Responsive design changed all of this really fast. It is no longer problematic for businesses to transform a shopping experience into a quick and efficient one. Various companies have found success after they shifted to a responsive web design. This is mainly due to the simple logic – if a company lacks a design that easily adapts to the requirements of different devices, the conversion rate from mobile users is going to remain mostly stagnant. Following are a few other things a responsive web design brings onboard:

Speed

What really sets responsive web design apart from other available alternatives is the capacity to seamlessly and easily adapt to any device. This allows for the optimization of user experience and ensures that buyers get a great browsing experience, irrespective of the kind of device they are using. Responsive web design does not require redirection, which leads to reduced load times. Thus, users who search for items online can locate it easily.

Google-Friendly
Any business that wants to be found in the online world needs Google’s love, and a responsive design makes getting that easier. Since a responsive design uses a single URL and HTML and allows a website to fit according to the requirement of a particular device, Google can index it easily. As a result, the website enjoys a higher rank, which naturally translates into greater visibility and potentially more clients.

If you do not want to lose out on your web presence against a more progressive competitor, then you should start providing your buyers with an excellent mobile experience. What’s more, from a small business in Florida to a bigger Fortune 500 company, a responsive web design is for everyone.  Outdated websites are never good to catch user attention, especially when there are millions of others offering similar kinds of products and services.