Why Should You Include Video Into Your Marketing Mix Right Now

What is that one question that drives every entrepreneur crazy? It has to be, “How to leave a lasting impression on customers' minds?” But why are so many of them turning to IT firms – what does information technology have to do with wooing customers? Well, in the Internet era, marketing has become a digital process that necessitates heavy involvement of web and mobile technologies. This digitization of marketing is a global phenomenon, and how can Tampa be untouched by its influence? Many of the city's IT companies have jumped into the digital marketing foray. Besides providing conventional IT support, Tampa's technology firms are also lending their clients the 'voice' they need to reinforce their presence in the cyberspace. And once again catching on the global trend, the city's digital marketers are emphasizing on the increased use of video content to enhance their clients' web visibility.

Why Does Your Business Need Video Contents?

Video is undeniably the missing piece of your marketing jigsaw puzzle.

Any doubt?

Consider YouTube – the site reportedly gets over one billion unique viewers every month. According to the networking-tech giant Cisco, video will account for 69 percent of all consumer Internet traffic by 2017.

You can share videos on multiple social channels including Facebook, Twitter, Pinterest, and your company blog. Your audience can watch them on multiple mobile devices on the go.

Videos add credibility to whatever you have to communicate to your customers. For business owners, it's the perfect way to familiarize people with your face, make them hear your voice, and even see your products and services in action. It is this comforting familiarity that ultimately convinces people to give a try to your product or service.

Need more reasons to include video into your marketing mix? Well, with videos embedded on your web pages, you are likely to attain higher page-rank than those without them.

Videos make you visitors stay on your site for a longer time and help cut down bounce rates.

Videos provide a boost to your email marketing campaign, as video-embedded or video-linked emails have better chances of being opened.

And the net result? More leads for your site.

Without a proper digital marketing plan in place, your otherwise brilliant business strategy may fall flat. No wonder, in addition to regular IT support in Tampa and other flourishing US cities, business owners leverage topnotch digital marketing plans to grow and expand in the competitive business landscape. Whether you are a start-up or own a mid-sized establishment, a multi-channel, video-aided content strategy can go a long way to enhance your brand-presence. However, be sure to hire a reputed name in the industry to do it the right way.

IT CONSULTING: A SUPPORT FUNCTION OR KEY TO BUSINESS TRANSFORMATION

Although IT consulting solutions arrived in the market as technological support, with time it has grown into much more than that. Now online business success of an enterprise is intertwined with its capability to run a properly maintained and upgraded IT set up. Once known as a support function for business entities, IT consulting in Tampa, Orlando and other online hubs in the U.S can now initiate business transformation, giving a competitive edge in staying ahead. Let us discuss about how IT solutions can build a better business foundation.

How Did IT Services Become So Important?

Did IT solutions adopted the latest tech trends? Well, of course, but the primary source of their ascent is the continuously changing demand cycles of clients. The necessity of a faster service delivery and round-the-clock presence in the market has made IT consulting an important part of any business, regardless of size and pursuit.

Creating Strategies for Better IT Usage

IT consulting can help you in forming strategies to use the tools you have in a better manner. The right plans can align your IT with business targets increasing productivity and getting faster results. Plans can help you avoid rework and omit the extra expenses that you could have wasted on re-inventing the wheel.

Perks from IT Consulting

IT consulting is not just about professionals at your disposal to resolve IT problems. These services now revolve around infrastructure management, operation model development, governance and many other services that are positively changing business perspective and opening up new opportunities for good.

For example, an operation model designed by IT professionals that is intricate yet easy to relate with your business ideas can serve as the quickest way to execute operations with minimum risk exposure.

IT Simplification

It is still a complex job for many, but thankfully not for you. Users (business entities) can now utilize the full potential of modern IT technology without bringing professionals on-site. The main goal of modern IT services is to blend IT and business through technology, leaving behind the complex procedures to sync hardware and software for business improvement.

It's a fact that without IT solutions, your business would not be able to survive or thrive in this fast paced business environment. However, while looking for IT consulting inTampa, Orlando and other IT hubs only trust the experienced professionals with a long line of satisfied clients vouching for them.

Backup Plan For Business Continuity

It takes hours to build, but just a second to break. 

Uncertainty is a part of every business, no matter how large is the concern and IT industry understands how costly such issues can prove. A simple power problem at the office can bring down years of hard work. Hence, it is important to protect the data you are working on without compromising on anything. Providers of IT services in Tampa, New York, San Francisco and many other parts of the USA press on the growing value of data backup system. This is basically a business continuity plan that keeps your services moving even after there is a serious calamity.

This strategy counts on a two-pronged approach. These are:

Automated Backup 

Automation of backup has spearheaded the recovery structure and for this, we must thank the advent of cloud solutions. This technology has helped to schedule backup frequency and ensure that every critical system and file is updated. With automated backup system, you can even keep copies of data off-site, which can be accessed from anywhere and at any time. The cloud-based BDR has built-in monitoring feature, which helps you to keep an eye on all the data and make sure everything is working seamlessly.

Recovery Plan
Even if there is a power failure or a disaster, backup technology can save. So, your client can rely on you and can relax even if the business experiences downtime due to technical glitch or natural calamity. However, you need a plan to recover all the data in a structured manner. This should be properly documented, prioritizing which system should be recovered first. Instructions must be clear and thorough, so that the existing IT staff can restore lost data from backups without any confusion.

Experts believe that by 2017, each one of us will be having more than three devices and in cases of an IT organization, these electronic devices will be more. Sudden disasters can almost bring down a company and that makes backup an obligation. So, if you are looking for IT services in Tampa, Colorado, Oregan and anywhere in the USA, make sure they give you an excellent recovery plan to keep your company stable during critical hours.

How Can It Help You Establish Single Customer View?

With marketing becoming increasingly digital, data-driven, and real-time, IT departments are playing a more decisive role in the organizations' advertising and branding efforts. Technology-aided marketing means the difference between winning and losing customers, especially if you are operating in a highly competitive market such as Tampa. Regardless of the products or services they provide, hundreds of companies here are purchasing IT solutions from the Tampa-based tech-firms. Feeling inspired? Here is how IT can help you establish a platform-agnostic customer view:

In the digital era, brands engage with customers via multiple channels – both online and offline. They strive to provide a consistent customer experience across multiple channels. This is why it becomes important for them to invest in a system that allows for a single customer view.

A system of single customer view ensures that your staff has all the relevant customer data at their fingertips. Besides customer profile, the data must include all interactions between a brand and a customer – live chats, social media interactions, phone calls and more. The system should also include shipping and past purchase information. Thus, single customer view may provide you a strong foundation for proactive customer communication. Your knowledge about your customers help you to deliver better services. This in turn helps enhance your brand image, subsequently giving a boost to your sales volume.

The right technology can enable you to achieve this single customer view. No wonder more and more businesses are investing in an all-in-one marketing platform like HubSpot. These types of comprehensive solutions can make it easier for the organizations to achieve a single view of a customer. These platforms even allow you to integrate additional business applications to facilitate data sharing across the organization. It allows everyone within an organization to get a glimpse of each customer's information. And this ease of access to customer data can have a huge positive impact on their marketing strategies. The system simply eliminates the chaos and confusion that employees typically encounter when they have to work from disparate systems to access different types of customer data.

However, if your business calls for a customized IT solution, Tampa-based firms can provide that too. A tailor made solution is likely to give you a quick pay-off by enhancing your brand presence across the channels. As you can see, having a single view of a customer is important – embrace one today.

5 WAYS TECH-WORLD IS GOING GREEN IN TAMPA

Technology has become synonymous with environmental degradation. Be it factories or data centers – technological advancements have only added to the carbon footprints left by the humans. The irony is we need technology to handle the crisis, and across the US, many bustling cities including Tampa are doing just that. They are employing new age technologies in their battle to protect the environment. This, in turn, has paved the ways for new industries in these cities. For instance, Tampa – a jewel in the crown of the sunny east – is using solar technologies to a powerful effect. Interestingly, both tourism, and software and application development industries in Tampa are cashing in this green innovation trends. Fortunately, Tampa is not the only place in the US to wage a war against tech-induced environmental degradation. Here are five examples of how cities across the world are leveraging green technology to combat environmental pollution:

Alternative Energy

Several large tech companies are ditching fossil fuel and opting for alternative sources of energy like wind and solar to power their operations. Two tech-biggies Google and Apple run data centers that are either wholly or in partially fueled by alternative energy. Inspiring, isn't it?

Device Recycling

Device manufacturing involves the addition of a lot of carbon dioxide to the environment. Recycling the products can deter this process. No wonder device recycling is gaining prominence and in fact is one of the most lucrative sectors today. It is hardly surprising that several venture-backed start-ups are jumping on the product recycling and waste management bandwagon to lap up the profits.

Eco-Friendly Server Technology

Data centers consume a huge amount of energy. This has made some of the world's top tech-giants spend millions of their R&D dollars on finding innovative ways to cut down their energy consumption. Google again leads the pack when it comes to creating energy-efficient data centers.

Electric Vehicles

With automobile giant Toyota entering the hybrid scene with its Prius brand, electric vehicles have gone mainstream in the recent years. Eventually several startups have entered the fray. Tesla is a good case in point. Karma, the plug-in hybrid sedan from California-based Fisker also created quite a buzz in the recent times.

Internet of Things (IOT)

IoT does not only give us greater control over the things we use in our everyday lives, but also helps optimize the energy usage. Both homes and commercial establishments are putting this technology to good use.

Corporate responsibility has acquired a new meaning altogether in the new millennium with big companies putting all their corporate might in curbing their energy usage. Start-ups and small businesses across the US cities are benefiting from the wave. Tampa, as we have said, is a good case in point – be it tourism or application development, industries in Tampa are today more aligned to eco-friendly policies. In a way, the city has proved that technological developments don’t have to be at odds with the environment. Take cue from the many others and contactan application development firm in Tampa to explore the greener way. You don’t have to be a corporate hotshot; all you need is a better idea for a greater cause.

3 VoIP Trends To Watch Out For In 2016

Small to medium-sized businesses in Tampa are now becoming more reliant on outsourced services as the city has experienced rapid business growth, increase in the demand for IT solutions and a variety of choices for consumers, of late. When it comes to IT support in Tampa, VoIP services is the buzzword today. As far as the VoIP market is concerned, it will expand in 2016. Therefore, for companies looking for such solutions, it's imperative that they learn about the three of the most important VoIP trends of 2016.

1. Integration of Cloud with Enterprise Software

VoIP is dominating the public switch telephone network (PSTN) system simply because it's based on IP technology and not circuit switching. Most companies are now shifting to SaaS for different departments and their requirements. VoIP solutions are essential for contact centers, CRM and helpdesk management systems. The enterprises are integrating their VoIP systems with cloud-based application software.

2. Transition to Cloud PBX/Hosted VoIP

More enterprises are likely to move towards hosted VoIP/cloud because of little maintenance and reduced expenditures. This is a positive sign as companies are moving from conventional business strategies to IP enabled technology. Why small businesses alone, even bigger organizations will leverage cloud PBX systems as sellers improve their infrastructure to meet increasing demand. Cloud PBX makes more business sense as there are more customization options.

3. Mobile VoIP Will Dominate

Today, employees need to collaborate and stay in constant touch with the other staff of their organization irrespective of their present location. Laptops, smart phones, wearable devices and tablets are now an intrinsic part of the modern workforce. Though businesses have relied on desk phones while moving to VoIP, mobile integration will dominate in 2016. Mobile VoIP applications will no longer be optional, but a necessity for employees.

If you are looking for IT support in Tampa, VoIP solutions are something worthconsidering. Expect more trends and innovations for VoIP systems in 2016 and beyond.

How Remote It Support Can Protect The Progress Of Your Business

Diagnosing, curing, and updating your IT infrastructure has stopped being expensive when remote IT support became a ‘thing’. Remote solutions made creating a setup for your IT experts and investing a fortune on them irrelevant. All you need to do now is look for professionals to get IT services in Tampa, Orlando and other IT hubs in the US and poof! All your IT problems are gone. But, is just knowing something to be ‘great’ enough for you? Or would you rather understand what makes it so awesome? Having in depth knowledge about the services you are about to avail can help you use it better, right? So, let us get to know remote IT support for what it is and what it actually offers.

Quick and Cost Effective Solutions

Remote IT service providers can keep an eye on your IT systems. So, identifying, analyzing, and resolving problems can be a seamless and quick process. This facility can be an asset for business entities, since maintaining uninterrupted presence in the online world breeds business.

Plus, by selecting remote solutions, you would have to spend a fraction of what on-site experts would have billed you. How? Well, by selecting remote IT solutions, you are avoiding hiring, housing, and paying salaries to IT experts. And, do not forget to calculate the rent on space you are saving by not hiring IT people. Saving money and offering quick solutions can advance your business progress no doubt, but let us check out what else it offers.

Uninterrupted Business Processes

When you are deploying and activating new business models, you cannot afford a glitch in the IT infrastructure. Else, you would be stuck to mediocrity regardless of your business potential. Remote IT solution providers can solve IT errors through modifying and upgrading your systems to latest technology. Therefore, your IT infrastructure will never fail to support your ventures to assure progress.

Increasing Productivity

Think about it, unwanted interruptions or system failures can damage data and cut into the work hours of your employees. But, when each and every problem in your IT setup is swapped out and replaced by better technology instantly, there is no lag in the work processes. Thus, your work force can perform better and your business entity can finally move towards the desired goal with ease.

IT support is not just an option for emergencies anymore. It has become a necessity for every growing business. However, while searching for IT services in Tampa, Orlando or other IT hubs in the US, try to be extremely precise and curious. With a thorough research, you will surely get the best solutions to safeguard the progress of your business.