How Can It Help You Establish Single Customer View?

With marketing becoming increasingly digital, data-driven, and real-time, IT departments are playing a more decisive role in the organizations' advertising and branding efforts. Technology-aided marketing means the difference between winning and losing customers, especially if you are operating in a highly competitive market such as Tampa. Regardless of the products or services they provide, hundreds of companies here are purchasing IT solutions from the Tampa-based tech-firms. Feeling inspired? Here is how IT can help you establish a platform-agnostic customer view:

In the digital era, brands engage with customers via multiple channels – both online and offline. They strive to provide a consistent customer experience across multiple channels. This is why it becomes important for them to invest in a system that allows for a single customer view.

A system of single customer view ensures that your staff has all the relevant customer data at their fingertips. Besides customer profile, the data must include all interactions between a brand and a customer – live chats, social media interactions, phone calls and more. The system should also include shipping and past purchase information. Thus, single customer view may provide you a strong foundation for proactive customer communication. Your knowledge about your customers help you to deliver better services. This in turn helps enhance your brand image, subsequently giving a boost to your sales volume.

The right technology can enable you to achieve this single customer view. No wonder more and more businesses are investing in an all-in-one marketing platform like HubSpot. These types of comprehensive solutions can make it easier for the organizations to achieve a single view of a customer. These platforms even allow you to integrate additional business applications to facilitate data sharing across the organization. It allows everyone within an organization to get a glimpse of each customer's information. And this ease of access to customer data can have a huge positive impact on their marketing strategies. The system simply eliminates the chaos and confusion that employees typically encounter when they have to work from disparate systems to access different types of customer data.

However, if your business calls for a customized IT solution, Tampa-based firms can provide that too. A tailor made solution is likely to give you a quick pay-off by enhancing your brand presence across the channels. As you can see, having a single view of a customer is important – embrace one today.