What
is that one question that drives every entrepreneur crazy? It has to
be, “How to leave a lasting impression on customers' minds?” But
why are so many of them turning to IT firms – what does information
technology have to do with wooing customers? Well, in the Internet
era, marketing has become a digital process that necessitates heavy
involvement of web and mobile technologies. This digitization of
marketing is a global phenomenon, and how can Tampa be untouched by
its influence? Many of the city's IT companies have jumped into the
digital marketing foray. Besides providing conventional IT support,
Tampa's technology firms are also lending their clients the 'voice'
they need to reinforce their presence in the cyberspace. And once
again catching on the global trend, the city's digital marketers are
emphasizing on the increased use of video content to enhance their
clients' web visibility.
Why
Does Your Business Need Video Contents?
Video
is undeniably the missing piece of your marketing jigsaw puzzle.
Any
doubt?
Consider
YouTube – the site reportedly gets over one billion unique viewers
every month. According to the networking-tech giant Cisco, video
will account for 69 percent of all consumer Internet traffic by 2017.
You
can share videos on multiple social channels including Facebook,
Twitter, Pinterest, and your company blog. Your audience can watch
them on multiple mobile devices on the go.
Videos
add credibility to whatever you have to communicate to your
customers. For business owners, it's the perfect way to familiarize
people with your face, make them hear your voice, and even see your
products and services in action. It is this comforting familiarity
that ultimately convinces people to give a try to your product or
service.
Need
more reasons to include video into your marketing mix? Well, with
videos embedded on your web pages, you are likely to attain higher
page-rank than those without them.
Videos
make you visitors stay on your site for a longer time and help cut
down bounce rates.
Videos
provide a boost to your email marketing campaign, as video-embedded
or video-linked emails have better chances of being opened.
And
the net result? More leads for your site.
Without
a proper digital marketing plan in place, your otherwise brilliant
business strategy may fall flat. No wonder, in addition to regular IT support in Tampa and
other flourishing US cities, business owners leverage topnotch
digital marketing plans to grow
and expand in the competitive business landscape. Whether you are a
start-up or own a mid-sized establishment, a multi-channel,
video-aided content strategy can go a long way to enhance your
brand-presence. However, be sure to hire a reputed name in the
industry to do it the right way.
