Push notifications in your mobile app come with a plethora of benefits, and are a means to engage your customers and drive quality traffic. If you want to know more about push notifications and mobile application development, Tamp-based IT companies are there to add to your knowledge. These notifications provide valuable information or updates to your customers even when the application is not used. It could be anything from a new feature in your shopping app or a viral post in your social media application. We will walk you through with three of the most important benefits of including push notifications in your application.
More User Engagement
Most of the mobile apps today have a wide user base. They are downloaded, but are not frequently used. This means that they are buried amongst other applications downloaded on a user's smart-phone. Push notifications engage users with up-to-the-minute and relevant news or information, thus improving user involvement and recognition.
Reaching Your Customers Directly
When your customers use push notifications, they are actually allowing you to market your products or services to them right away. For example, a burger store having poor sales on Mondays can expect to improve business if they send out a push message offering a $5 discount on a certain order of say two burgers with a soda.
More Read or Acceptance Rate
Did you know that push notifications have better read rates than email marketing? Email marketing has a very poor read rate. According to Constant Contact, this number stays below 15 percent. Read rate of push notifications, on the contrary, is much higher, at about 50 percent. Even click-through rates are twice as higher than emails.
Push notifications are not as intrusive or annoying as the other marketing platforms, provided you send out an interesting and relevant message. According to a recent Responses, Mobile Marketing Engagement Study on 1,200 US customers, 57 percent have downloaded app and 68 percent of them have enabled push notifications on their apps. Needless to say, users don’t find the notifications as intruding.
So, if you're looking for application development in Tampa, IT firms there have the knowledge, resources and competence to include the push notification feature in your app. All you need to do is find the right IT solution provider.
More User Engagement
Most of the mobile apps today have a wide user base. They are downloaded, but are not frequently used. This means that they are buried amongst other applications downloaded on a user's smart-phone. Push notifications engage users with up-to-the-minute and relevant news or information, thus improving user involvement and recognition.
Reaching Your Customers Directly
When your customers use push notifications, they are actually allowing you to market your products or services to them right away. For example, a burger store having poor sales on Mondays can expect to improve business if they send out a push message offering a $5 discount on a certain order of say two burgers with a soda.
More Read or Acceptance Rate
Did you know that push notifications have better read rates than email marketing? Email marketing has a very poor read rate. According to Constant Contact, this number stays below 15 percent. Read rate of push notifications, on the contrary, is much higher, at about 50 percent. Even click-through rates are twice as higher than emails.
Push notifications are not as intrusive or annoying as the other marketing platforms, provided you send out an interesting and relevant message. According to a recent Responses, Mobile Marketing Engagement Study on 1,200 US customers, 57 percent have downloaded app and 68 percent of them have enabled push notifications on their apps. Needless to say, users don’t find the notifications as intruding.
So, if you're looking for application development in Tampa, IT firms there have the knowledge, resources and competence to include the push notification feature in your app. All you need to do is find the right IT solution provider.
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