Magento for E-Commerce

Looking to create your presence in the competitive e-commerce space? First, you will have to select the right e-commerce development solution. Read this article to know why Magento can be your best bet.

What Is Magento?

When it comes to developing a fast-loading, feature-rich e-commerce site, Magento is the first choice of both merchants and developers. It's an open-source e-commerce platform that allows merchants to create an online storefront just the way they wish. Magento’s intuitive administration interface gives these vendors freedom to change the look and feel, the content and functionalities of their sites from time to time. The platform comes complete with an array of default merchandising, marketing and content management features. Store owners can even customize these features to fulfill their unique business needs.

If your company is growing at a fast pace, you will find the Magento platform especially suitable as it will allow you to expand your store in response to your business growth.  What is more? When you opt for Magento as the foundation of your e-commerce site, you can rest assured that it will be ready in no time.

How is that possible? 

Magento developers enjoy the backing of an active community of Magento experts that create a robust support network for professionals using this platform, subsequently helping them finish their task quickly and with perfection.

The global e-commerce domain is rife with competition. To stand out in this space, you must make your websites extremely attractive and user-friendly. Magento can help you do just that. That Magento is far ahead of othere-commerce development solutions like Shopify and BigCommerce, (it currently powers 16 percent of the top one million websites) proves the efficacy of this open-source platform. So, if you are looking forward to creating an impressive storefront, embrace Magento. Also, hire a web development company that has a successful track record in Magento development.

4 Types of E-Commerce Solutions You Can Use to Boost Sales

Selling your products online enable you to transcend the geographical barrier, reach out to more customers, and bring in more sales. No wonder, regardless of their sizes or types, more and more businesses are setting up e-commerce stores to bring their products (or services) to a larger audience. However, you will have to invest in the development of the right e-commerce solution to reap online advantages. Here are four different types of solutions you can opt for:

Shopping Cart System

Already have a site? You can quickly turn it into an e-commerce site by integrating a shopping cart feature into it. This feature provides shoppers a location to store their chosen items, and when they are done, proceed to the checkout and make payments. Paypal, Shopify, and Google Checkout are some of the major providers of shopping cart services. Businesses avail this service to boost the sale by making shopping more convenient for their customers.

Custom E-Commerce Solutions

If you have the budget, opt for a customized solution that you can make from scratch to meet your unique business needs. These tailor-made systems are built on e-commerce platforms like Magento and leverage content management systems like Drupal. Besides a substantial capital, they call for continuous maintenance. If you are anticipating a healthy flow of revenues in the near future, you may invest in one.

Hosted E-Commerce Solution

In this system, your web host provides you the e-commerce functionalities (shopping cart, transaction processing, order management, and more) along with traditional hosting services. This makes an ideal solution for start- ups.

Outsourced E-Commerce Solution

Many firms offer a comprehensive e-commerce package that includes everything from building an online store to providing online marketing and even customer support services to businesses. If you are into high-value software or branded consumer products business, and enjoy millions of dollars turnover, then this solution is for you. Expect to share 20 to 30 percent of your revenue with the service provider. 

Outsourced E-Commerce Solution

Regardless of the type or size of your business, you can invest in a suitable solution to set up your online store. Although a variety of solutions are available in the market, investing in the development of customized e-commercesolution always makes sense. However, be sure to choose a reputed name in the market to do the job for you.

What To Learn From Holiday Shopping Trends?

How well did your ecommerce site brace the holiday shopping rush? Good, average, excellent, not that great? It’s time for looking back so that you can leap ahead. As you hand yourself a scorecard or get in touch with an e-commerce development solutions provider for an in-depth analysis, here are a few tips to make essential enhancement to your website when you get it ready for the next season. We are quite confident that your solutions provider would agree.

1. Create a Gift Guide

You can make it easy for your buyers by providing them with a gift guide mentioning several options. This handbook will help them decide what they should buy and this, in turn, will boost your sale. However, the gift guides should be targeted very specifically so that the buyers find the right things at the right place.

2. Promote Gift Cards

Promote gift cards on your e-commerce website. They make great last-minute presents especially for those who are in a hurry, and also for those who cannot decide what to buy.

3. Use Holiday-Specific Keywords

Work on your SEO campaign to include market-specific keywords in the campaigns for a certain region. This trick will bring your website to the notice of the buyers who are ready to add items to their cart.

4. Create Holiday-Specific Content

After identifying the effective holiday keywords for your e-commerce website, you should create culture-specific content using those keywords. This content will help to achieve positive ranking of your website for that location. Holiday-specific content may include blogs, landing pages, product descriptions and newsletters using special keywords.

5. Build Links Using Holiday Promotions

Links are one of the most important elements of any campaign. The more the number of links from reputable sources, the better the rank of your website in the search engines. So, focus on this extremely important aspect.

A competent e-commerce development solutions company can prepare your site for a runaway success. Besides incorporating the above-mentioned SEO and design tricks, it may add some festive elements to the website’s design to create a welcoming environment for shoppers, adding that extra appeal that may coax them to buy from you.