What To Learn From Holiday Shopping Trends?

How well did your ecommerce site brace the holiday shopping rush? Good, average, excellent, not that great? It’s time for looking back so that you can leap ahead. As you hand yourself a scorecard or get in touch with an e-commerce development solutions provider for an in-depth analysis, here are a few tips to make essential enhancement to your website when you get it ready for the next season. We are quite confident that your solutions provider would agree.

1. Create a Gift Guide

You can make it easy for your buyers by providing them with a gift guide mentioning several options. This handbook will help them decide what they should buy and this, in turn, will boost your sale. However, the gift guides should be targeted very specifically so that the buyers find the right things at the right place.

2. Promote Gift Cards

Promote gift cards on your e-commerce website. They make great last-minute presents especially for those who are in a hurry, and also for those who cannot decide what to buy.

3. Use Holiday-Specific Keywords

Work on your SEO campaign to include market-specific keywords in the campaigns for a certain region. This trick will bring your website to the notice of the buyers who are ready to add items to their cart.

4. Create Holiday-Specific Content

After identifying the effective holiday keywords for your e-commerce website, you should create culture-specific content using those keywords. This content will help to achieve positive ranking of your website for that location. Holiday-specific content may include blogs, landing pages, product descriptions and newsletters using special keywords.

5. Build Links Using Holiday Promotions

Links are one of the most important elements of any campaign. The more the number of links from reputable sources, the better the rank of your website in the search engines. So, focus on this extremely important aspect.

A competent e-commerce development solutions company can prepare your site for a runaway success. Besides incorporating the above-mentioned SEO and design tricks, it may add some festive elements to the website’s design to create a welcoming environment for shoppers, adding that extra appeal that may coax them to buy from you.

5 Questions To Ask Before Developing An iOS/Android App For Your Business

There is no denying the fact that in this era of smartphones, mobile apps are the new digital marketing platforms essential for all businesses. Not only global enterprises but start-ups too are adopting mobile apps as a part of their business strategy. But before investing in iOS or Android application services for your business, you must have a sound knowledge of all the factors that play a part in the development of a mobile app. You must also take into consideration whether your customers will download your business’s app or not.

As an entrepreneur, you must ask yourself these five questions to decide whether your business requires a mobile app or not:

      1. Do Your Products and Services Fit Into a Mobile App Design?

Although many B2C businesses in the e-commerce sector have successfully integrated mobile apps into their strategy, it does not guarantee an instant success for all enterprises. You must evaluate the possibilities of success of your business on the mobile platform before jumping into a conclusion that you need to launch a mobile app.

      2. How Will You Acquire Customers?

Whether you design a paid or a free mobile app, it may be difficult to convince the customers to download your application. You will have to make sure that the app solves particular problems that your customers face. If the app can connect to your customers and meet their requirements, they will most definitely download your app.

      3. Are You Aware of Your Customer’s Preferences?

Before your mobile app development team starts working on your business’s mobile application, you must get a clear idea about your customer’s expectations from the app. Even while the mobile app development is in progress, you must always consider your customer’s preferences.

      4. Should Design be Your Priority?

With the numerous applications competing in the mobile marketing platform, your business’s mobile app must stand out in its design to make a place in your customer’s smartphone. If your app has intuitive interface controls and smart transitions, it can catch your customer’s attention.

      5. Is Your Business Ready to Handle the Increased Traffic?

Before developing a mobile app, integration with pre-existing infrastructure and backend systems is important. You must also consider whether the existing systems of your business are capable of handling the increased traffic and additional transactions.

Once you answer all these questions, you can decide if your business is ready to step into the mobile world. You can build your mobile application in-house, or contact an iOS or Android application services provider for the purpose. Take a methodical approach, and you will be able to identify a successful mobile strategy.