Businesses have rightly realised that if they want to reach out to their customers in this competitive market, development of a mobile application is the ideal way. According to Google, mobile traffic is now surpassing the desktop traffic in the USA. So, if you want to target customers of New York, Chicago, Detroit or Tampa, then the custom application development process should meet the required necessities. Usually, developers follow a long development cycle as well as testing stages before launching the mobile app. But in spite of those checks, some of the applications fail. Here are some of the reasons behind the failures :
Wrong Platform Selection
Of course, there are quite a large number of mobile platforms available in the market, but the most popular of them are iOS and Android. As a developer, you need to understand the value of each one keeping in mind the market you are targeting. For instance, if you are using iOS, you can generate greater revenue in the USA because iPhone apps are very popular. But if you are targeting the global market, then Android should be the selected platform. Unfortunately, many developers fail to comprehend this difference and end up selecting the wrong platform, which affects the success rate of the apps.
Ignoring Mobile UX
Many developers tend to forget that functionalities of a mobile app are very different from a website, whether it is in term of scope or size. This is a mistake that you must avoid because an app store like Apple disapproves of such designs. So, developers should always create an app which is easy to understand and is highly customizable. If you want to create a mobile version of the desktop app, do not copy the desktop design because that decreases the chances of the app getting accepted.
No Market Strategy
Unless you market the app, there are lesser chances of getting recognised, no matter how awesome, unique and well designed it is. There are thousands of apps being released every day. If you want to find a place for yours then a strategic market plan for targeting the audience is significant.
If you are looking for a company to develop such custom application development in Tampa, Philadelphia, Denver or anywhere else in the USA, make sure you consult with the team on these factors before hiring. Mobile app development mistakes can cost your business dearly. So, craft the right road-map for the success of your app.
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