Three Benefits of Application Performance Monitoring

Tampa has emerged as a center for small and medium-scale business over the last few years. The IT firms in the city are making the most out of this situation. There may be numerous tools available to the IT companies in Tampa. Out of these, application performance monitoring (APM) has the maximum impact on a business. That’s because APM helps in identifying and addressing performance issues in an organization. Identifying issues and resolving them is important to prevent productivity problems, response time delays and customer dissatisfaction. APM also helps businesses to figure out the root cause of all performance issues. This is just one benefit to mention.

Here are three more benefits of APM for businesses.

1. Business Continuity

Downtime is something that most of the IT firms simply can’t afford. Interrupted business activities will lead to poor productivity, loss of revenue, harm to brand reputation, regulatory penalties and loss of consumer loyalty. Businesses investing in APM gain a competitive edge as a result of business continuity. This is achieved through timely troubleshooting, availability of core services, modification of application infrastructure and secures upgrades. APM and IT operation analytics offer useful information to help your IT department to foresee and avoid downtime. According to IT specialists, businesses investing in APM can cut back downtime by 70 percent.

2. No or Little Revenue Loss

We live in an on-demand economy. You can grow or lose your customer base with the click of a mouse. Let’s explain this point with an example. For instance, during the Christmas shopping season, a flawed component in your online store will lead to shopping cart abandonment and consequently loss of revenues. This is where the importance of an APM system comes into play. It will proactively recognize the problem to help your IT team prevent cart abandonments.

3. Increased Customer Satisfaction

The primary benefit of APM is that it ensures increased consumer (internal and external) satisfaction. When it comes to external customers, they will move to your competitor’s site if performance of one of the applications degrades. A slow internal application will lead to increased support calls and bad productivity. An effective APM solution prevents performance issues and improves customer satisfaction.

Businesses, especially the start-ups, strive hard to gain a competitive edge over others. These benefits will help IT companies in Tampa achieve their business goals. Be prepared and build a robust APM system in your organization.