Be it electronics, office supply, handicrafts, pet food or
any odd product, online stores let you reach out to a global clientele, reduce
costs and increase your profitability. PHP web development services have
revolutionized ecommerce by helping expand the functionalities of the
web-stores and improving their look and feel. No wonder, more than 35 percent
of web traffic originates from PHP websites and thousands of successful stores
leverage PHP’s open source shopping cart solutions to launch attractive websites.
Tampa, the US’s tropical paradise and a budding technology hub, is riding the
ecommerce wave big-time. If you are an entrepreneur looking to set up your
online business, IT companies in Tampa can help you build your PHP-based
web-store. Here are the several ways such a website can boost your business:
Access to
Open Source Codes
The biggest benefit of using PHP is that you get all its
excellent features absolutely free of cost. Under the General Public License (GPL),
you don’t have to pay a penny to access the source codes of this web
development platform. Along with PHP,
its associated software such as MySQL and Apache come free of cost too. This significantly reduces the development
cost.
Huge Community
Support
This open source platform is supported by a very large
developers’ community, whose members are dedicated to enhance the quality of
coding. Whenever developers are in need of technical assistance, the community is
right there to offer it. Not only developers, end users, too, benefit from this
large network of developers. Online tutorials and instant help from community
members help you troubleshoot the problem instantly and avoid disruption.
Ad Tracking
Launching an online store is not all; you have to market
your products to your target audience as well. At the same time, you have to
track the performance of your advertisements to calculate the returns on your
marketing investments. Embedded with analytic software, PHP websites allow you to
track your ads, keep a count of unique clicks, and measure conversions. In
addition, they allow you to perform split tests to analyze the efficacy of
various ads.
Payment
Options
Secure and user-friendly payment system is the prerequisite
for a successful online business. PHP-based websites allow you to offer your
customers just that. These user-friendly
sites allow store owners to accept credit card payment via a secure merchant’s
account or any other third party payment services. They also allow them to use other
payment gateways such as PayPal and Authorize.net.
Product Management
PHP-based ecommerce sites not only provide support for
numerous languages and currencies, they also let you easily collect sales taxes,
launch promotional offers, and perform shipping calculations.
Supports Efficient
Email Marketing
Emails are the pillars of your marketing strategy. Unlimited,
sequential, auto-responders that come as default feature with PHP websites
enable you to run multiple email campaigns simultaneously. In addition to
sending mass mails to customers and prospects, these features allow let you
send personalized mails to select customer groups. In addition, they allow for
the integration of third-party auto-responder service, which can improve e-mail
deliverability rates and can automate the entire campaign.
Supports Any
Size and Type of Store
Whether you intend to build a giant store or a small
ecommerce site, you can create your storefront in a jiffy and in a limited
budget with PHP-based platform.
Scalable and
Future-Proof
With more and more shoppers accessing online shopping sites
from their mobile devices, it is important for business owners to create responsive
sites that perform impeccably across the devices. In addition to
With
deep knowledge of the changing technology landscape, IT companies in Tampa can enable their clients to build PHP-based responsive web-stores tailor-made just for their businesses. Select a trusted name in the industry and take your business to
the next level.
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